Pricing is the single most important decision you make when you sell. Price too high and your home sits while buyers move on to newer listings. Price with a clear strategy and you give buyers a reason to act quickly, which is how multiple offers happen.
Cathy Poungmalai has spent more than 20 years studying Northern Virginia homes and prices every day. She has sold more than 500 homes and consistently ranks in the top 1% of REALTORS nationwide. Here is how she approaches pricing.
Start With the Data
Every pricing conversation starts with a comparative market analysis: recent sales, active competition and homes that did not sell in your neighborhood. In Northern Virginia, values can change from one subdivision to the next, so local comparables matter more than any online estimate.
Price for the Market You Are In
Some agents start high and then reduce. Others start low to force a quick sale. Cathy prices for your specific home and your specific market, and she is not afraid to recommend a confident price when the data supports it.
"I'm so grateful to Cathy for encouraging me to set a sales price higher than I had thought possible... we got multiple offers, it was only on the market for a couple of days and we're selling for even more than asking."
- Sarah S., Falls Church, VA
Prepare the Home to Match the Price
Price and presentation work together. A home that is updated where it counts, professionally staged and photographed earns a stronger price than the same home shown as-is. That is why every listing includes a walkthrough with a stager, handyman and contractor, plus complimentary home staging.
Negotiate From Strength
When offers come in, price is only one part of the decision. Terms, financing and settlement timing all matter. Cathy reviews every offer with you and negotiates for the best overall outcome.
"During negotiation, she did not crumble and take the bottom offer to quickly close. She got us near top dollar and negotiated our rent back for the period we required."
- John, Springfield, VA
Find Out What Your Home Is Worth
Get a free home valuation with local comparables, or invite Cathy in for a complimentary pricing evaluation. Call (703) 786-5776 to get started.
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