An expired listing is frustrating, but it is not the end of the road. Many of Cathy Poungmalai's clients came to her after a first attempt to sell did not work. In most cases, the home was not the problem. The plan was.
Why Homes Sit on the Market
Presentation
Buyers see your home online first. Dark photos, empty rooms or clutter can stop them from ever booking a showing.
Marketing
A sign and an MLS entry are not a marketing plan. Without professional photography, video, printed materials and premium online placement, a listing can easily get lost.
Pricing and feedback
Without clear feedback from showings, it is hard to know what buyers are objecting to, or whether the price is the real issue.
What Changes When You Relist With Cathy
- A walkthrough with a stager, handyman and contractor to agree on cost-effective updates.
- Complimentary professional home staging.
- Professional photography, brochures, custom signs, virtual walkthrough videos and online campaigns.
- A pricing strategy based on current local data, and regular feedback from Cathy and her staff.
What Past Sellers Say
"We initially tried to sell our house using the 'neighborhood specialist.' Six months later, we had not received a single offer. We brought Cathy on board and received an offer the first weekend our house went on the market!"
- Steve C., Falls Church, VA
"Cathy took over our listing after another associate realtor went 94 days on the market... Cathy was able to secure an offer for us in only 14 days."
- Jeffery L., McLean, VA
"We listed our home 3 years ago with a different realtor and, after six months, only received a few low-ball offers. This time we hired Cathy... After the 1st Open House we had five offers."
- Kristen Terry, Falls Church, VA
Get a Fresh Plan
If your listing expired or you are thinking about trying again, call Cathy at (703) 786-5776 or request a free home valuation. You can read more seller stories on our testimonials page.
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